{"id":625,"date":"2024-04-25T12:17:34","date_gmt":"2024-04-25T10:17:34","guid":{"rendered":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/?page_id=625"},"modified":"2024-06-12T00:20:07","modified_gmt":"2024-06-11T22:20:07","slug":"reciclaje-con-causa","status":"publish","type":"page","link":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/impacto-positivo\/reciclaje-con-causa\/","title":{"rendered":"Reciclaje con causa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"full_width\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\"][vc_column]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"Causa\" data-id=\"34\" id=\"SR7_34_1\" class=\"rs-ov-hidden\" data-version=\"6.7.9\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_34_1-53\" data-key=\"53\">\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_34_1-53-0\" class=\"sr7-layer\">para la transformaci\u00f3n<\/sr7-txt>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_34_1-53-1\" class=\"sr7-layer\">Reciclaje con<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_34_1-54\" data-key=\"54\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/Impacto-Hero.jpg\" alt=\"cdn_helper\" data-libid=\"606\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9lY29lbWJlcy5jb20vbGFuZGluZy9pbmZvcm1lLWFudWFsLTIwMjMvd3AtY29udGVudC91cGxvYWRzLzIwMjQvMDQvSW1wYWN0by1IZXJvLmpwZw==\"\/>\n\t\t\t\t\t\t<img data-src=\"\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/portada-causa.png\" alt=\"cdn_helper\" data-libid=\"863\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9lY29lbWJlcy5jb20vbGFuZGluZy9pbmZvcm1lLWFudWFsLTIwMjMvd3AtY29udGVudC91cGxvYWRzLzIwMjQvMDQvcG9ydGFkYS1jYXVzYS5wbmc=\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\tSR7.PMH ??={}; SR7.PMH[\"SR7_34_1\"] = {cn:0,state:false,fn: function() { if (_tpt!==undefined && _tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_34_1\",el:[900,900,743,565,349],type:'standard',shdw:'0',gh:[900,900,743,565,349],gw:[1240,1240,1024,778,480],vpt:['100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px&#039;,&#039;100px'],size:{fullWidth:true, fullHeight:true},fho:',',mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'}});   SR7.PMH[\"SR7_34_1\"].state=true;} else if((SR7.PMH[\"SR7_34_1\"].cn++)<100)\tsetTimeout( SR7.PMH[\"SR7_34_1\"].fn,19);}};SR7.PMH[\"SR7_34_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"center\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\"][vc_column css_animation=\"bottom-to-top\"][vc_single_image image=\"613\" img_size=\"full\" alignment=\"center\" css=\"\" qode_css_animation=\"\" el_class=\"avatar-intro\"][vc_column_text css=\"\" el_class=\"intro-secciones\"]<\/p>\n<h1>RECICLOS, reciclaje con prop\u00f3sito<\/h1>\n<p>&nbsp;<\/p>\n<h6><a href=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/indice-de-contenidos-gri\/#gri-413-1\" target=\"_blank\" rel=\"noopener\">GRI 413-1<\/a><\/h6>\n<p>&nbsp;<\/p>\n<h3>RECICLOS es el Sistema de Devoluci\u00f3n y Recompensa (SDR) de Ecoembes, una iniciativa motivadora que nos acerca a un futuro sin residuos. Desde su lanzamiento en 2020, se ha convertido en mucho m\u00e1s que una plataforma de reciclaje: es una herramienta para el cambio social y medioambiental.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_column_text css=\"\"]Con RECICLOS, llevamos el reciclaje m\u00e1s all\u00e1: es una oportunidad para contribuir a la comunidad y lograr un impacto social. Cada vez que el usuario deposita sus latas o botellas de pl\u00e1stico de bebidas en el contenedor amarillo, acumula puntos que pueden ser canjeados por donativos a proyectos sociales y medioambientales. El sistema utiliza tecnolog\u00edas innovadoras como <em>blockchain<\/em>, inteligencia artificial y reconocimiento de imagen para hacer que la experiencia de reciclar sea m\u00e1s f\u00e1cil y gratificante. Con m\u00e1s de 500 proyectos activos en toda Espa\u00f1a, cada gesto cuenta: desde apoyar la movilidad verde hasta contribuir al Banco de Alimentos o a Cruz Roja Espa\u00f1ola.<\/p>\n<blockquote><p>El reciclaje permite a los usuarios contribuir a la comunidad gracias a los donativos a proyectos sociales o medioambientales que los recicladores consiguen con sus puntos RECICLOS.<\/p><\/blockquote>\n<p>[\/vc_column_text][vc_empty_space height=\"100px\" el_class=\"espacio-100\"][\/vc_column][\/vc_row][vc_row row_type=\"parallax\" parallax_content_width=\"full_width\" text_align=\"center\" full_screen_section_height=\"yes\" vertically_align_content_in_middle=\"yes\" background_image=\"630\"][vc_column css_animation=\"bottom-to-top\"][vc_empty_space height=\"810px\" el_class=\"parallax-image\"][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"center\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_empty_space height=\"100px\" el_class=\"espacio-100\"][vc_column_text css=\"\"]<\/p>\n<h4 style=\"text-align: center;\">RECICLOS hasta 2023<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/personas.svg\" alt=\"+580.000\" \/><h1  class=\"image_with_text_title\">+580.000<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Usuarios<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/instituciones.svg\" alt=\"151\" \/><h1  class=\"image_with_text_title\">151<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Municipios<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/reciclos.svg\" alt=\"35.810.382\" \/><h1  class=\"image_with_text_title\">35.810.382<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Reciclos canjeados<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1713195815141{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/rueda-dentada.svg\" alt=\"+530\" \/><h1  class=\"image_with_text_title\">+530<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Proyectos activados<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/asociaciones.svg\" alt=\"+300\" \/><h1  class=\"image_with_text_title\">+300<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Asociaciones y ONG<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_column_text css=\"\"]<\/p>\n<h4>RECICLOS donados en 2023<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/1-Anar.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>La fundaci\u00f3n ANAR ha ayudado a 93 ni\u00f1os en situaci\u00f3n de riesgo<\/strong> vinculado con problemas de salud mental de gravedad.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/2-Nupa.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>NUPA<\/strong> ha ayudado a dar <strong>800 sesiones de terapias<\/strong> a personas que, por un fallo intestinal, no pueden comer ni beber por la boca.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/3-Banco-Alimentos.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>El <strong>Banco de Alimentos<\/strong> ha donado <strong>123.636 kg de comida<\/strong>, esto supone poder alimentar a 164.848 personas.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/4-Deseo.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>La Fundaci\u00f3n Peque\u00f1o Deseo<\/strong> va a hacer realidad los <strong>deseos de 100 ni\u00f1os y ni\u00f1as<\/strong> gravemente enfermos.<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1714042914195{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/5-AECC.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>La <strong>Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer<\/strong> ha ayudado a <strong>20 familias y pacientes de c\u00e1ncer<\/strong> econ\u00f3micamente vulnerables durante 6 meses con ayudas para sus gastos b\u00e1sicos.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/6-ReTree.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>ReTree<\/strong> ha plantado <strong>13.587 \u00e1rboles<\/strong> en el Valle de los Sue\u00f1os, en Robledillo de la Jara, Madrid.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/7-Juegaterapia.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>Juegaterapia<\/strong> ha repartido m\u00e1s de <strong>500 \u201cJappy Kits\u201d<\/strong> con juegos para ni\u00f1os y ni\u00f1as en tratamiento oncol\u00f3gico.<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/8-Oceanidas.png\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5><strong>Oce\u00e1nidas<\/strong> ha llevado a cabo <strong>100 limpiezas de fondos marinos<\/strong> y ha logrado encontrar siete colonias de caballitos de mar que ser\u00e1n estudiadas, cuidadas y protegidas.<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_column_text css=\"\"]<\/p>\n<h1 style=\"text-align: center;\">RECICLOS en el marco de la ESG<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/2\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/asociaciones.svg\" alt=\"REFUERZO ECOSISTEMA RELACIONAL\" \/><h1  class=\"image_with_text_title\">REFUERZO ECOSISTEMA RELACIONAL<\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_column_text css=\"\"]Desde Ecoembes queremos construir comunidad: un movimiento de ciudadanos que deciden d\u00f3nde y c\u00f3mo quieren destinar las donaciones generadas gracias a su implicaci\u00f3n con el reciclaje para mejorar el entorno en el que viven. Fomentamos la conciencia ambiental y la responsabilidad social, contribuyendo as\u00ed al bienestar comunitario y al cuidado del medioambiente.<\/p>\n<blockquote><p>Fomentamos la conciencia ambiental y la responsabilidad social, contribuyendo as\u00ed al bienestar comunitario y al cuidado del medioambiente.<\/p><\/blockquote>\n<p>Buscamos un equilibrio entre los distintos tipos de ayuda en todo el territorio. Por ejemplo, en proyectos locales, buscamos mejorar el entorno cercano del usuario apoyando la sostenibilidad del municipio, haciendo part\u00edcipes a las entidades y ayuntamientos. En proyectos regionales o auton\u00f3micos, se brinda ayuda a nivel auton\u00f3mico y se representa RECICLOS en capitales de provincia, con flexibilidad para equilibrar las categor\u00edas anteriores. Para proyectos de \u00e1mbito estatal, se cubre todo el territorio nacional y se ofrece la opci\u00f3n de donar, con una r\u00e1pida respuesta a emergencias sociales o sanitarias. Adem\u00e1s, se promueve un sentido de comunidad entre los usuarios de RECICLOS, fomentando la pertenencia, identificaci\u00f3n y solidaridad, y se valora el papel de las organizaciones del tercer sector.<\/p>\n<p>&nbsp;<\/p>\n<p>Como otros proyectos socioambientales de Ecoembes, RECICLOS aporta a los Objetivos de Desarrollo Sostenible (ODS) a trav\u00e9s de cada una de las iniciativas con las que colabora.[\/vc_column_text][vc_empty_space height=\"100px\" el_class=\"espacio-100\"][vc_column_text css=\"\"]<\/p>\n<h4 style=\"text-align: center;\">RECICLOS contribuye a la Agenda 2030 de Naciones Unidas<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-01.png\" alt=\"FIN DE LA POBREZA\" \/><h4  class=\"image_with_text_title\">FIN DE LA POBREZA<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Cruz Roja Espa\u00f1ola<\/h6>\n<h5>Ayuda a colectivos y personas con pocos recursos<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-02.png\" alt=\"HAMBRE CERO\" \/><h4  class=\"image_with_text_title\">HAMBRE CERO<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Banco de Alimentos<\/h6>\n<h5>Recogida y reparto de alimentos entre familias necesitadas<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-03.png\" alt=\"SALUD Y BIENESTAR\" \/><h4  class=\"image_with_text_title\">SALUD Y BIENESTAR<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Asociaci\u00f3n Espa\u00f1ola contra el C\u00e1ncer<\/h6>\n<h5>Apoyo a la investigaci\u00f3n y a la lucha contra la enfermedad<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-04.png\" alt=\"EDUCACI\u00d3N DE CALIDAD\" \/><h4  class=\"image_with_text_title\">EDUCACI\u00d3N DE CALIDAD<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Aldeas Infantiles, EDUCO<\/h6>\n<h5>Talleres de sensibilizaci\u00f3n con el medioambiente<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1714051603506{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-05.png\" alt=\"IGUALDAD DE G\u00c9NERO\" \/><h4  class=\"image_with_text_title\">IGUALDAD DE G\u00c9NERO<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Fundaci\u00f3n Ana Bella<\/h6>\n<h5>Ayuda a mujeres con pocos recursos<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-06.png\" alt=\"AGUA LIMPIA Y SANEAMIENTO\" \/><h4  class=\"image_with_text_title\">AGUA LIMPIA Y SANEAMIENTO<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Oce\u00e1nidas, Fundaci\u00f3n Ox\u00edgeno<\/h6>\n<h5>Ahorro de agua<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-07.png\" alt=\"ENERG\u00cdA SOSTENIBLE Y NO CONTAMINANTE\" \/><h4  class=\"image_with_text_title\">ENERG\u00cdA SOSTENIBLE Y NO CONTAMINANTE<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Cruz Roja Espa\u00f1ola<\/h6>\n<h5>Pobreza energ\u00e9tica<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-08.png\" alt=\"TRABAJO DECENTE Y CRECIMIENTO ECON\u00d3MICO\" \/><h4  class=\"image_with_text_title\">TRABAJO DECENTE Y CRECIMIENTO ECON\u00d3MICO<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Cruz Roja Espa\u00f1ola<\/h6>\n<h5>Reinserci\u00f3n laboral<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1714051603506{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-09.png\" alt=\"INDUSTRIA, INNOVACI\u00d3N E INFRAESTRUCTURA\" \/><h4  class=\"image_with_text_title\">INDUSTRIA, INNOVACI\u00d3N E INFRAESTRUCTURA<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Proyectos locales con ayuntamientos<\/h6>\n<h5>Movilidad sostenible<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-10.png\" alt=\"REDUCCI\u00d3N DE LAS DESIGUALDADES\" \/><h4  class=\"image_with_text_title\">REDUCCI\u00d3N DE LAS DESIGUALDADES<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Fundaci\u00f3n Ana Bella, Cruz Roja Espa\u00f1ola<\/h6>\n<h5>\u00a0Ayuda a mujeres con pocos recursos o v\u00edctimas de violencia de g\u00e9nero<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-11.png\" alt=\"CIUDADES Y COMUNIDADES SOSTENIBLES\" \/><h4  class=\"image_with_text_title\">CIUDADES Y COMUNIDADES SOSTENIBLES<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Proyectos locales con ayuntamientos<\/h6>\n<h5>Movilidad sostenible<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-13.png\" alt=\"ACCI\u00d3N POR EL CLIMA\" \/><h4  class=\"image_with_text_title\">ACCI\u00d3N POR EL CLIMA<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>ReTree, Oce\u00e1nidas, Fundaci\u00f3n Ox\u00edgeno, Fundaci\u00f3n Global Nature<\/h6>\n<h5>Plantaci\u00f3n (ReTree), reforestaci\u00f3n y limpieza de espacios naturales<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1714051603506{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-14.png\" alt=\"VIDA SUBMARINA\" \/><h4  class=\"image_with_text_title\">VIDA SUBMARINA<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Oce\u00e1nidas, Fundaci\u00f3n Ox\u00edgeno, Fundaci\u00f3n Global Nature<\/h6>\n<h5>Limpieza de los oc\u00e9anos<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-15.png\" alt=\"VIDA DE ECOSISTEMAS TERRESTRES\" \/><h4  class=\"image_with_text_title\">VIDA DE ECOSISTEMAS TERRESTRES<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>ReTree, Fundaci\u00f3n para la Investigaci\u00f3n en Etolog\u00eda y Biodiversidad, FIEB<\/h6>\n<h5>Reforestaci\u00f3n y cuidado de los bosques<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-16.png\" alt=\"JUSTICIA E INSTITUCIONES S\u00d3LIDAS\" \/><h4  class=\"image_with_text_title\">JUSTICIA E INSTITUCIONES S\u00d3LIDAS<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Cruz Roja Espa\u00f1ola<\/h6>\n<h5>Apoyo a personas vulnerables<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\" el_class=\"ods\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/S-WEB-Goal-17-1.png\" alt=\"ALIANZAS PARA LOGRAR LOS OBJETIVOS\" \/><h4  class=\"image_with_text_title\">ALIANZAS PARA LOGRAR LOS OBJETIVOS<\/h4><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h6>Las m\u00e1s de 300 asociaciones con las que trabajamos<\/h6>\n<h5>Colaboraci\u00f3n con asociaciones e instituciones<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" title_tag=\"h3\" link_target=\"_self\" link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\" el_class=\"textos\"][vc_column css_animation=\"bottom-to-top\"][vc_column_text css=\"\"]<\/p>\n<h1 style=\"text-align: center;\">Un di\u00e1logo abierto y multicanal<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En RECICLOS construimos verdaderas alianzas con las asociaciones y nos implicamos mucho m\u00e1s all\u00e1 de la <\/span><i><span style=\"font-weight: 400;\">app<\/span><\/i><span style=\"font-weight: 400;\">, activando la comunicaci\u00f3n con la ciudadan\u00eda a trav\u00e9s de todos los canales a nuestra disposici\u00f3n, animando a la participaci\u00f3n y tratando de conseguir m\u00e1s donaciones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nos comprometemos con una comunicaci\u00f3n interactiva, valorando el di\u00e1logo con la ciudadan\u00eda para entender sus necesidades. Nos esforzamos por sacar el m\u00e1ximo partido a los canales digitales y las redes sociales para llegar a un p\u00fablico m\u00e1s amplio, especialmente a las generaciones m\u00e1s j\u00f3venes. Desde nuestras p\u00e1ginas web y redes sociales, promovemos la sostenibilidad y construimos una comunidad en torno al reciclaje. Priorizamos la narrativa emocional en nuestras comunicaciones, destacando c\u00f3mo cada acto de reciclaje contribuye de forma positiva al medioambiente y la sociedad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>Los D\u00cdAS D<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Los D\u00cdAS D son los d\u00edas del a\u00f1o m\u00e1s importantes para nosotros, e intentamos siempre hacer algo especial:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/buscar.svg\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Seleccionamos d\u00edas especiales ligados al medioambiente<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/materia-prima.svg\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>D\u00eda Mundial de la Tierra, del Reciclaje, del Medioambiente, de las Playas, de los Bosques<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/3\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/envaces.svg\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Promoci\u00f3n x2 del valor de los envases reciclados esa semana<\/h5>\n<p><\/div>[\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"left\" background_image_as_pattern=\"without_pattern\" z_index=\"\" el_class=\"cifras\" css=\".vc_custom_1713195815141{margin-top: -100px !important;}\"][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/movil.svg\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Acciones: env\u00edo de e-mails + notificaciones + SMS<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-content\/uploads\/2024\/04\/reciclos.svg\" alt=\"\" \/><h1  class=\"image_with_text_title\"><\/h1><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/p>\n<h5>Resultados: aumento de m\u00e1s del 30% de RECICLOS generados vs. semana anterior<\/h5>\n<p><\/div>[\/vc_column][vc_column css_animation=\"bottom-to-top\" width=\"1\/4\"][\/vc_column][\/vc_row][vc_row css_animation=\"\" row_type=\"row\" use_row_as_full_screen_section=\"no\" type=\"grid\" angled_section=\"no\" text_align=\"center\" background_image_as_pattern=\"without_pattern\" z_index=\"\" css=\".vc_custom_1714078119178{margin-top: -100px !important;}\"][vc_column]<div class=\"page_share qode_share\"><div class=\"social_share_holder\"><a href=\"javascript:void(0)\" 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link_position=\"overlay\" image=\"134\" title=\"Rosa Trigo\" title_color=\"\" link=\"\" z_index=\"\"][vc_column css_animation=\"bottom-to-top\"][vc_single_image image=\"613\" img_size=\"full\" alignment=\"center\" css=\"\" qode_css_animation=\"\" el_class=\"avatar-intro\"][vc_column_text css=\"\" el_class=\"intro-secciones\"] RECICLOS, reciclaje con prop\u00f3sito &nbsp; GRI 413-1 &nbsp; RECICLOS es el Sistema...<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":38,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/pages\/625"}],"collection":[{"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/comments?post=625"}],"version-history":[{"count":45,"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/pages\/625\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/pages\/625\/revisions\/1680"}],"up":[{"embeddable":true,"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/pages\/38"}],"wp:attachment":[{"href":"https:\/\/ecoembes.com\/landing\/informe-anual-2023\/wp-json\/wp\/v2\/media?parent=625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}